Majority believe federal election campaign has begun

| Filed under: National

Majority believe federal election campaign has begun

Those who have seen “Trudeau Resumé” ad more likely to think so

TORONTO July 29th, 2015 - In a random sampling of public opinion taken by the Forum Poll™ among 1397 Canadian voters, the majority, just more than half, agree the federal election campaign has already begun, even though the writ has yet to be dropped (55%). One third do not agree (34%), and one tenth don’t know (11%). Thinking the campaign has begun is common to the oldest (62%), mid-income groups ($40K to $60K - 62%) and in the prairies (60%). Those who have seen the TV ad about Justin Trudeau’s resumé, produced and aired by the Conservative Party, are more likely to think the campaign has begun (58%) than those not exposed to the ad (49%).

"While Canadian election campaigns don’t begin until the Prime Minister calls on the Governor General, it’s clear the major parties, especially the Conservatives, have been campaigning for months, and those voters tuned into the zeitgeist know it. Those who haven’t seen the Justin Trudeau ad are probably not watching a lot of television," said Forum Research President, Dr. Lorne Bozinoff.

Lorne Bozinoff, Ph.D. is the president and founder of Forum Research. He can be reached at or at (416) 960-9603.