Liberal child benefit proposal preferred

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Liberal child benefit proposal preferred

Garners twice the support of Conservative UCCB, NDP child care plan

TORONTO July 8th, 2015 - In a random sampling of public opinion taken by the Forum Poll™ among 1200 Canadian voters, the plurality, close to one half, preferred the Liberal’s proposal for an income-tested child care benefit (47%), while half this proportion expressed a preference for the Conservative’s Universal Child Care Benefit (UCCB - 23%) or the NDP’s plan for $15 daily day care (also 23%).

The Liberal plan is especially popular among Boomers (55 to 64 - 54%), mid income groups ($60K to $80K - 54%), in Quebec, which already has $15 daily day care (55%) and among Liberals (62%).

The UCCB is preferred more by those in child-bearing age groups (35 to 44 - 27%), the least wealthy (28%), in Atlantic Canada (28%) and Quebec (27%), among Conservatives (43%) and mothers of children under 18 (30%).

The NDP day care plan is preferred by the youngest (29%), the wealthiest ($100K to $250K - 35%), in Atlantic Canada (30%), BC (35%) and among New Democrats (45%)

It should be noted that 4-in-10 Conservatives prefer the Liberal plan (40%) as do New Democrats (39%).

Among mothers of children under 18, the Liberal plan is preferred (40%) to the Conservative UCCB (30%), while the NDP plan trails (26%).

"It appears that voters see that giving a universal child care benefit even to those who don’t need it doesn’t make sense, but they are also distrustful of a proposal which promises day care at the bargain basement price of $15 a day," said Forum Research President, Dr. Lorne Bozinoff.

Lorne Bozinoff, Ph.D. is the president and founder of Forum Research. He can be reached at or at (416) 960-9603.