Forum Poll accurately predicts Alberta election

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Forum PollTM accurately predicts Alberta election

Forum calls NDP majority first 

TORONTO, MAY 12th, 2015 – In a field of eight polling firms, the Forum Poll™ was fourth most accurate in predicting the outcome of the Alberta provincial election of May 5, 2015. Forum’s Interactive Voice Response (IVR) polling methodology again proves to be a precise tool for measuring public opinion, accurately predicting that the NDP would form a majority government.  This prediction was first made on April 22.

The Forum Poll predicted a finish of 45% for the NDP (actual share – 41%), 23% for PC (actual share – 28%), and 23% for Wildrose (actual share – 24%), predicting results with an average deviation of 2.0. Overall, it was another accurate prediction by Forum’s IVR methodology within the calculated margin of error (+/- 3%).

An unexpected result at the last Alberta election in 2012 led to criticism of polling firms for their methodologies; Forum’s accuracy in this election has proved once again that IVR is an appropriate, accurate and widely accepted means of measuring public opinion.

“In 2012, the Alberta electorate blinked on their way to the polls, and Forum just barely caught it. This time, Albertans walked into the polls with their eyes open, and we charted the success of the NDP campaign from the day the writ dropped,” said Forum Research President, Dr. Lorne Bozinoff.

Lorne Bozinoff, Ph.D. is the president and founder of Forum Research. He can be reached at or at (416) 960-9603.