Almost half have seen ads for economic action plan

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Eduardo Sánchez (Flickr)

Almost half have seen ads for economic action plan

Very few see ads as effective

TORONTO May 14th, 2015 - In a random sampling of public opinion taken by the Forum Poll™ among 1286 Canadian voters, just fewer than half recall seeing or hearing advertisements for the government’s Economic Action Plan (45%), while the majority do not recall these ads (55%). Recall of this advertising is typical of the youngest (49%), males (51%), the wealthiest ($80K to $100K - 53%, $100K to $250K - 51%), In the Atlantic provinces especially (53%), but across Canada as well except for Quebec (38%), among Liberals (50%) and among the best educated (59%).

Few say ads will make them vote for government

Just one sixth say this advertising will make them more likely to vote for the government (16%), while twice as many say the ads will prompt them to vote against the government (37%). Close to half say these ads will have no effect on their vote (46%), and very few have no opinion (1%). Among those who voted Conservative in the last election, more than a tenth say the ads will lead them to vote against them this time. The advertising is seen to be most effective in Alberta (26%) and among Conservatives (36%).

"It’s surprising that more people haven’t seen the ubiquitous economic action plan advertising, but it must be assumed these are people not watching the Stanley Cup playoffs, where the creative is in heavy rotation. What is not surprising is to see the ads are not effective in winning votes; when that much money is spent on publicity and no election has been called, voters begin to notice," said Forum Research President, Dr. Lorne Bozinoff.

Lorne Bozinoff, Ph.D. is the president and founder of Forum Research. He can be reached at or at (416) 960-9603.