CC image courtesy of Jessica and Lon Binder: http://bit.ly/2DfphTz
Almost Everyone Has
Heard of Cost Cutting at Tim Horton's
increases a divisive topic
15th – In a random sampling of public opinion taken by The Forum Poll™ among 1022
Ontario voters, more than 9 in 10 (TOP2: 91%) say they are aware of some Tim
Horton's franchisees removing paid breaks and other incentives from employees
in order to cut costs, with three quarters (76%) saying they are very familiar.
Fewer than 1 in 10 (BTM2: 9%) say they aren't very aware.
occasional and regular consumers awareness is high. Awareness is highest
amongst occasional visitors that visit Tim Horton's once per month (94%), and
amongst regular consumers who visit several times per week (96%) or almost
every day (93%).
Amongst those aware of the cost cutting
measures by some franchisees, opinion divided
A third (35%) say
their friends or colleagues would support increasing the cost of menu items to
restore paid breaks and other incentives to employees that lost them, while
just over a third (39%) say their friends or colleagues would oppose increasing
the cost of paid menu items to restore paid breaks and other incentives.
About one sixth (14%)
say that they wouldn't have an opinion one way or the other, and a similar
proportion (13%) say they do not know.
likely to say their friends or colleagues would support increasing the cost of
menu items include those aged 65+ (45%), earning $40,000-$60,000 (36%),
$80,000-$100,000 (39%), or the most wealthy (39%), with a college/university
(35%) or post-graduate degree (38%), living in Eastern Ontario (45%), and
supporting the Liberals (49%).
frequent Tim's less often, either less than once per month (40%) or once per
month (41%) are the most likely to say their friends or colleagues would
support a price increase.
likely to say their friends or colleagues would oppose increasing the cost of
menu items include those aged 35-44 (50%), males (45%), earning $60,000-$80,000
(47%), living in the 905 (44%) or Southwestern Ontario (41%), and supporting
the PCs (47%).
frequent Tim's more often (once per week, almost every day, every day, or more
than once per day) are far likelier to say their friends or colleagues would
oppose an increase to the cost of menu items, withthree-quarters (73%)
of those that visit Tim Horton's more than once a day being the most likely.
“Almost all Ontarians are aware of the
controversy caused by some Tim Horton's franchisees when they decided to cut
costs by removing paid breaks and other incentives from
employees after wages went up," said Dr. Lorne Bozinoff,
President of Forum Research. “But the opinion on menu price increases to restore
these incentives was divided: the plurality said their social group would oppose
higher prices, but almost as many said their peers would support higher costs."
Ph.D. is the president and founder of Forum Research. He can be reached at firstname.lastname@example.org
or at (416) 960-9603.