Few Have an Understanding of Sidewalk Toronto

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Few Have an Understanding of Sidewalk Toronto

Those who know it, think it benefits both Toronto and Sidewalk Labs


Toronto, November 23rd – In a random sampling of public opinion taken by The Forum Poll™ among 843 Toronto voters, just under one third (TOP2: 29%) could confidently describe the details of Sidewalk Toronto, the neighbourhood designed by a subsidiary of Google, with only 1 in 10 (10%) saying they could do so very confidently.


The majority, almost three-quarters (BTM2: 71%), say they would not be able to confidently describe Sidewalk Toronto, with 4 in 10 (42%) saying they are not at all confident in describing Sidewalk Toronto.


Respondents most likely to say they could confidently describe the project include those aged 34 and younger (37%), males (33%), earning $60-80,000 (30%), with a college/university (28%) or post-graduate (31%) degree, living in North York (33%), York (33%), or Scarborough (33%), and supporting the PCs (32%) or Liberals (30%).


Respondents most likely to say that they could not confidently describe the project include those aged 65+ (83%), females (75%), the least wealthy (73%), earning $80-$100,000 (70%), or the most wealthy (73%), living in Etobicoke (78%), and supporting the Green Party (76%).


Amongst those that can confidently describe the project, half think the project will benefit the city and the company equally

When asked who benefits most from the development of Sidewalk Toronto, the plurality, half (49%), say that both the City of Toronto and Sidewalk Labs will benefit equally.

One-sixth (17%) say that Sidewalk Labs benefits most, just over 1 in 10 (13%) say that the City of Toronto benefits most, 1 in 10 (10%) say that neither benefits, while the same proportion (11%) say they don’t know.

“Most aren’t familiar with the Sidewalk Toronto development,” said Dr. Lorne Bozinoff, President of Forum Research. “But those that are say that both Sidewalk Labs and the city will benefit equally, which is great news for the backers of this project.”

Lorne Bozinoff, Ph.D. is the president and founder of Forum Research. He can be reached at lbozinoff@forumresearch.com or at (416) 960-9603.