Majority Who Are Aware of Colour Change Prefer White Police Cars

| Filed under: Toronto

Majority Who Are Aware of Colour Change Prefer White Police Cars

Two thirds aware colour will change

In a random sampling of public opinion taken by the Forum Poll™ among 757 Toronto voters, 6-in-10 are aware the Toronto Police Service is changing the colour of its police cars from white to dark grey (59%). Among these voters, close to 6-in-10 prefer the current white cars (56%), while just a quarter prefer the new dark grey ones (27%). In total, across all voters, one third approve of the current white cars (33%), less than a fifth prefer the new dark grey cars (16%) and the remainder prefer neither (6%), don’t have an opinion (5%) or weren’t aware of the colour change.

Preference for the dark grey livery is common to Gen X (45 to 54 - 19%), the wealthy ($80K to $100K - 22%), in downtown Toronto (19%), those who didn’t finish college (19%), commuters who use private vehicles (21%) and John Tory voters from the last election (20%).

“Many Torontonians recall the chrome yellow police cars of the early 80s, and how they stood out. At the time, the change to white cars (because of environmental issues with the yellow paint) was widely discussed. In this case, it was not" said Forum Research President, Dr. Lorne Bozinoff.

Lorne Bozinoff, Ph.D. is the president and founder of Forum Research. He can be reached at or at (416) 960-9603.