Uber usage up

| Filed under: Toronto
Thomas Hawk (Flickr)

Uber usage up

Uber rides strongly preferred to taxi rides

TORONTO, April 11th, 2015 - In a random sampling of public opinion taken by the Forum Poll™ among 865 Toronto voters, close to one fifth have used the Uber ride-sharing app (17%), up from about one tenth in November of last year, when Uber first started operating in the city (12%). Users tend to be the youngest (28%), males (22%), the wealthiest ($100K to $250K - 27%) and among NDP voters (23% - a proxy for youth).

Three quarters prefer Uber ride to taxi ride

Fully three quarters of Uber users say the service is better than the average taxi ride (74%), and more than half say it is "much better” (52%). This mirrors findings from November (78% better, 53% much better).

Very few approve of banning Uber

Just one sixth of Toronto voters want Uber banned (14%), similar to levels seen in November (18%). However, the proportion disapproving of a ban has increased from just more than two thirds then (68%) to more than three quarters now (77%).

"It is clear the service Uber provides is popular, and more so than taxi service. Moreover, Toronto voters don’t support any attempt to ban it. This will be a thorny issue for the mayor, but it is one which he appears to have picked the correct side," said Forum Research President, Dr. Lorne Bozinoff.

Lorne Bozinoff, Ph.D. is the president and founder of Forum Research. He can be reached at lbozinoff@forumresearch.com or at (416) 960-9603.