Half Agree City Should Continue to Maintain ‘Toronto’ Sign

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Half Agree City Should Continue To Maintain ‘Toronto’ Sign

Enthusiasm highest in downtown, among the wealthiest

In a random sampling of public opinion taken by the Forum Poll™ among 868 Toronto voters, one half agree the city should continue to maintain the illuminated Toronto sign at Nathan Phillips Square for another two years at a cost of about $500,000 (49%). Just 4-in-10 disagree (39%), and one tenth have no opinion on the matter (11%).

Agreement is common to the oldest (53%), the wealthiest ($100K to $250K - 58%), in the downtown (57%), among those who are pedestrian commuters (63%), John Tory voters from the last election (60%) but not so much Doug Ford voters (34%).

“It is remarkable that an issue as simple and as uncontroversial as the wildly popular Toronto sign could still stir political rivalries, which are evident in these findings. Nonetheless, Toronto loves its sign, and woe betide the politician who tries to take it down" said Forum Research President, Dr. Lorne Bozinoff.

Lorne Bozinoff, Ph.D. is the president and founder of Forum Research. He can be reached at lbozinoff@forumresearch.com or at (416) 960-9603.