Two thirds favour beer and wine in grocery stores

| Filed under: Ontario

Two thirds favour beer and wine in grocery stores

Most will buy beer at grocery store, not Beer Store

TORONTO March 26th, 2015 - In a random sampling of public opinion taken by the Forum Poll™ among 881 Ontario adults, two thirds approved of the plan to sell beer and wine in grocery stores (64%), while 3-in-10 disapprove (30%). Very few do not have an opinion (6%). Approval is common to the youngest (77%), in the city of Toronto (70%), among Liberal voters (71%), those who approve of Premier Wynne (74%) and by those who buy beer and wine to drink at home (75%).

Many will shift beer buying to grocery store, most will buy wine at LCBO

Among those who buy beer at retail for drinking at home, the plurality (31%) will now purchase beer at the grocery store, instead of the Beer Store (20%) or LCBO (18%). Close to 3-in-10 say they will divide their purchasing (29%). Wine buyers are more likely to stick with the LCBO (41%), as opposed to grocery stores (24%) or, especially, current private outlets like the Wine Rack (10%). One quarter will spread their custom (22%).

 This idea is definitely a starter, and it is liked across the board. With fewer leading labels to sell, beer is seen to be a winner in the grocery store, whereas wine drinkers will predominantly continue to buy their wine at the LCBO,” said Forum Research President, Dr. Lorne Bozinoff.

Lorne Bozinoff, Ph.D. is the president and founder of Forum Research. He can be reached at or at (416) 960-9603.