More than 4-in-10 support second NHL team in Toronto

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More than 4-in-10 support second NHL team in Toronto

Two thirds of NHL fans are on board

TORONTO, March 15th, 2015 - In a random sampling of public opinion taken by The Forum Poll™ among 520 Toronto voters, the plurality, more than 4-in-10, agree there should be a second NHL team in Toronto (43%). Just fewer disagree (39%) and close to one fifth have no opinion (18%). Among self-professed NHL fans in Toronto, however (close to half our sample at 45%), support for a second NHL team is characteristic of as many as two thirds (62%), and is almost as high among males (54%), mid income groups ($60K to $80K (53%), Doug Ford voters (55%) and those in Etobicoke (51%).

Close to half of Torontonians are NHL fans

Close to one half of Toronto voters are NHL fans (45%), and they are concentrated among the youngest (52%), males (54%), mid income groups ($40K to $60K - 54%), in Scarborough especially (56%), among John Tory voters (54%) and among provincial PC voters (55%).

"Given that Toronto is by far the richest hockey market in the NHL, and that close to one half of Torontonians, who are known as loyal fans to an unrewarding team, would support a second team, including fully two thirds who are already fans, it is a wonder Mr. Bettman is so interested in expanding to desert oases," said Forum Research President, Dr. Lorne Bozinoff.

Lorne Bozinoff, Ph.D. is the president and founder of Forum Research. He can be reached at or at (416) 960-9603.