UPX price drop dramatically improves likelihood of riding

| Filed under: Toronto

UPX price drop dramatically improves likelihood of riding

Fare much more likely now to be seen as “about right”

TORONTO February 26th - In a random sampling of public opinion taken by the Forum Poll™ among 530 Toronto voters, as many as one half now say they are likely to use the UPX to get to or from the airport with the new, lower fares (51%), compared to just one third who said this 3 days ago, immediately before fares were reduced (34%). The percentage who are “very likely” to use the UPX has increased dramatically since then (February 23 - 14%, now - 22%). Those most likely to ride are the mid-aged (28% very likely), mid income groups ($40K to $60K - 30%), in the downtown (33%), and Etobicoke (27%).

One half see UPX fare as “about right” now

About one half of voters see the UPX fare as “about the right amount” at $12 one way or $9 with a Presto card (51%), and this represents a quadrupling of this percentage from three days ago (February 23 - 14%). The proportion finding the fare “too expensive” has declined by more than half, from three quarters (79%) three days ago to just one third now (32%).

 “It is apparent the price reductions devised by Metrolinx have had the desired outcome, the majority now see the fare as fair and they are now likely to use the service, unlike three days ago," said Forum Research President, Dr. Lorne Bozinoff.

Lorne Bozinoff, Ph.D. is the president and founder of Forum Research. He can be reached at lbozinoff@forumresearch.com or at (416) 960-9603.