Uber ridership up since last year

| Filed under: Toronto, Social Issues

Uber ridership up since last year

Conflict with taxis becomes more polarized

TORONTO February 23rd - In a random sampling of public opinion taken by the Forum Poll™ among 836 Toronto voters,  3-in-10 have ever used the Uber ride sharing app (30%), and this is relatively stable since the end of last year (December, 2015 - 28%), after increasing since July 2015 (22%) and April, 2015 (16%). Usage of Uber is common to the youngest (48%), the wealthiest ($80K to 250K - 35%) and in the former cities of York and Scarborough (35% each).

A tenth of users ride daily

One tenth of those who have used Uber take the service daily (10%), while similar proportions take it several times a week (13%) or at least once a week (9%), for a total of one third of users who ride once a week or more often (32%). On average users ride with Uber about once a week or 5 times a month.

Conflict with cabbies now more polarized

More than 4-in-10 now favour Uber over Toronto’s cabbies in this dispute (42%) than did at the New Year (December 29, 2015 - 38%), while, at the same time, more now favour the cabbies (but fewer than favour Uber - 34%) than did in December (29%). What has happened is that the proportion that says they favour both sides has declined sharply, from about one quarter in December (22%) to about one sixth now (16%). Favouring Uber in this dispute is characteristic of the youngest (53%), males (45%), the wealthiest ($100K to $250K - 57%) and the former cities of York (55%) and Scarborough (57%).

“Ridership is still growing, and more voters take Uber’s side than the cabbies’ side in this ongoing dispute, but the real change is that the battle is becoming more entrenched. The rider base for Uber is young and upwardly mobile, and the hardcore are using the service in place of a vehicle, developments which should worry the Toronto taxi industry," said Forum Research President, Dr. Lorne Bozinoff.

Lorne Bozinoff, Ph.D. is the president and founder of Forum Research. He can be reached at lbozinoff@forumresearch.com or at (416) 960-9603.