Uber ride-sharing app strongly preferred to taxis by users

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Uber ride-sharing app strongly preferred to taxis by users

Two thirds disapprove of ban

TORONTO NOVEMBER 25th, 2014 - In a random sampling of public opinion taken by the Forum Poll™ among 950 Torontonians 18 years of age and older, one tenth had used the Uber mobile ride-sharing app (12%). Users are commonly younger (under 35 - 16%, 35 to 44 - 18%), male (16%), CBC viewers (16%), cellphone-only respondents (16%), the wealthiest (16%), those who walk or bike to work or school (22%) and the best educated (post grad - 16%).

Majority see Uber as "much better" than taxi

More than one half of Uber users characterize the experience as "much better" than the taxi experience (53%) and a further one quarter characterize the experience as "somewhat better" than a cab ride (25%), for a total of three quarters who find the Uber experience superior to taxi service (78%).

Two thirds disapprove of banning Uber

When it is explained that the Taxi industry has complained to the government about Uber and wants it banned, two thirds disapprove of this idea (68%) and just fewer than one fifth approve (18%). One sixth or so do not have an opinion (14%).

"You would think, with the increasing success and high user satisfaction of Uber, the taxi industry might try to learn something from the enterprise, rather than trying to shut it down. Its users are younger, sophisticated, well-educated early adopters, and they define the future. The city will ignore their preferences at its peril," said Forum Research President, Dr. Lorne Bozinoff.

Lorne Bozinoff, Ph.D. is the president and founder of Forum Research. He can be reached at lbozinoff@forumresearch.com or at (416) 960-9603.