Jeffrey leads in Brampton

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Jeffrey leads in Brampton

Sanderson closing the gap

TORONTO OCTOBER 16th, 2014 - In a random sampling of public opinion taken by the Forum Poll among 1020 Brampton voters, just more than 4-in-10 decided and leaning voters will support Linda Jeffrey for mayor (42%), compared to more than a quarter who will vote for John Sanderson (27%). This stands in contrast to three weeks ago, when Jeffrey had the same vote share, but Sanderson was further behind (September 27, Jeffrey - 42%, Sanderson - 17%). Mayor Susan Fennel, who was tied with Sanderson previously, has fallen further back (14%), while just more will vote another candidate (17%).

Jeffrey favourables down, Sanderson awareness up

Among those aware of her (71%), Linda Jeffrey has the approval of two thirds, (67%) down from 8-in-10 three weeks ago (80%). Sanderson's awareness is up (from 53% to 63%) and his approval is steady at two thirds (63% now, 67% previously). Mayor Fennell has the approval of just one quarter (23%).

Two thirds want Fennell to resign

Two thirds of Brampton voters want Mayor Fennell to resign (68%) and this is comparable to the last time we asked (September 27 - 63%).

Low taxes most important issue in election

Keeping taxes low is the most important issue in this election (40%), followed by ethics and transparency at city hall (23%) and jobs and growth (17%). Although other issues are equally important to all three candidates, ethics and transparency at city hall count for more to Jeffrey supporters (30%) and Sanderson voters (31%) than to Fennell's supporters (6%).

"It's clear that the issue here is not jobs and growth or keeping taxes low, but Mayor Fennell herself. She has succeeded in making this election about her, and she's going to lose as a result," said Forum Research President, Dr. Lorne Bozinoff.

Lorne Bozinoff, Ph.D. is the president and founder of Forum Research. He can be reached at or at (416) 960-9603.