ballot strongly preferred to First Past the Post
Most want shorter campaign, fewer
25th, 2014 - In a random sampling of public opinion taken by the
Forum Poll™ among 950 Toronto voters, two thirds approve of a ranked ballot in
municipal elections (64%) compared to fewer than half who approve of the
current First Past the Post system (45%).
a ranked ballot is characteristic of younger adults (35 to 44 - 73%), CBC
viewers (70%), those who don't watch TV (75%), those who voted for Olivia Chow
(72%), mid income groups ($40K to $60K - 70%), those who bicycle or walk to
work or school (74%), the best educated (post grad - 70%), readers of the
Toronto Star (71%) and the Toronto Sun (74%).
First Past The
Post is preferred by Progressive Conservative supporters (60%), the least
wealthy (52%) and the wealthier ($80K to $100K - 50%), those who drive to work
or school (51%), the least educated (52%), those with children (50%) and
readers of the National Post (57%).
Most think mayoral campaign too long
Two thirds of
Toronto voters think the mayoral campaign is too long (64%), compared to fewer
than a tenth who think it too short (8%). One quarter think it's the right
length (25%). When asked how long a shortened mayoral campaign should be, most
think three months is appropriate (26%), followed by those who think six months
works (15%). About the same proportion each, a tenth or so, thinks the campaign
should be either one month (6%) or more than six months (5%).
Majority want a council of 22 wards and
More than half
of Toronto voters want to see the number of wards in the city cut in half to
match the 22 provincial and federal ridings (56%). Just 3-in-10 prefer the
current council of 44 wards and councillors (30%). About one sixth don't have
an opinion (14%). Doug Ford supporters are the most likely to agree (67%) while
Olivia Chow voters are least likely (38%). Readers of the National Post (66%)
and the Toronto Sun (76%) are especially likely to want a reduced council, as
are those who drive to work and school (678%) and property owners (62%).
Rob Ford's, John Tory's approval steady
from before election.
Just more than
one third of voters approve of Rob Ford (36%), and this compares favourably
with the last time we rated his approval on September 22 (39%). John Tory's
approval is also stable (55% on October 14, 53% today).
One half are happy with election outcome
One half of
Toronto voters are happy with the way the election played out (50%), while just
more than a third are unhappy (36%). Those who are content with the outcome re
most likely to be the oldest (65%), males (58%), downtowners (56%), viewers of
CFTO (64%), CBC (56%), provincial Liberals (63%), the wealthiest (66%),
property owners (58%), the best educated (post grad - 62%), readers of the Star
(70%), the Globe and Mail (80%) and the National Post (68%). Even among readers
of the Sun, approval of the election outcome is more than half (54%).
"There is a clear ideological
split in Toronto when it comes to municipal governance; the self-described
downtowners, who watch CBC, read The Star and voted Chow want a larger council
and a ranked ballot, in other words, more inclusive representation. Those who
don't necessarily share the downtown ethos, drivers, PC voters, readers of the
Sun and Post who supported Doug Ford for mayor are more interested in the
current First Past The Post electoral system and a smaller council, in other
words, streamlined administration. As for reactions to the election outcome,
the usual suspects are happy; older wealthy males who drive to work or school,
in other words, a mix of the two groups just described. This was the secret to
John Tory's success - he appealed to a segment of the conservative Ford vote,
while also being the choice of the downtown elites," said Forum
Research President, Dr. Lorne Bozinoff.
Lorne Bozinoff, Ph.D. is the president and founder of Forum
Research. He can be reached at email@example.com or at (416)